Communications Survey: Parents May 2015 Meeting purpose and intent:
As part of the school’s five-year strategic plan, the Marketing/Communications department needs to assess its current process through surveys and focus groups of its constituents (i.e., parents, alumnae, students, BOT members, peer institutions). This will help deliver better communication content, delivery systems, and frequency of communications for both internal and external audiences to build awareness, support and admissions.
Messaging: Notre Dame’s Brand 1. Notre Dame's current message/brand 2. What key components of the existing Notre Dame brand should be highlighted? Select as many as appropriate. 3. How do you think (or know) others perceive Notre Dame? Key Marketing/Communications Strategies 1. How do you prefer to receive news and information (not from Notre Dame)? 2. Is print collateral (brochures / postcards / letters) effective in the application process? 3. How do you get your news from ND? 4. What print and digital news publications do you read on a regular basis? Other DIGITAL publications Dissemination of Parent Communications: What, when and how information is communicated. 1. What information/news do you want to receive from ND? 2. How do you school news delivered? want 3. How often do you receive information from Notre Dame (via email, phone messages, and enewsletters)? 4. How often do you to receive information from Notre Dame (via email, phone messages, and enewsletters)? wish 5. Is the information relevant, timely and accurate? 6. Would you like to receive regular updates from the President’s office or have them contained in your communication’s preference?